Roxana Rivera (Sarah Thompson/Newseum)

Roxana Rivera
Photo credit: Sarah Thompson/Newseum


  • Tourism
  • Group Trips
  • Washington, D.C. as a Travel Destination
  • Spanish Fluency

Roxana Rivera

Director, sales and marketing, Newseum

Roxana Rivera is the sales and marketing director at the Newseum. She joined the Newseum in 1999 and oversees all aspects of group tour sales and marketing while building awareness of the Newseum in the tour and travel industry. In addition to leading the group sales team, she also is responsible for identifying new visitation trends to the city as well as and new domestic and international markets, which impact Newseum attendance. Roxana is fluent in Spanish.